An article written by Geno Germano, Group President, Global Innovative Pharma Business, Pfizer
How Pfizer Is Using Big Data To Power Patient Care, Forbes, 2/17/2015 @ 10:18AM
http://www.forbes.com/sites/matthewherper/2015/02/17/how-pfizer-is-using-big-data-to-power-patient-care/