The science journal, Nature reports on a study, published in the British Medical Journal, into the way university press releases are often exaggerated.
Read the report in Nature here
Given the pressure on universities to prove value and results, for example, the universities’ Research Excellence Framework, published today, or the Times Higher Education World Rankings it is no wonder.
The Delivering Digital Drugs Project can confidently claim that no such exaggerations were made in our own recent press releases!