David McGuire

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    The use of gendered language in speeches made by Trump and Clinton adhered to stereotypes of the roles of male and female leaders

The use of gendered language in speeches made by Trump and Clinton adhered to stereotypes of the roles of male and female leaders

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Speeches delivered by Donald J. Trump and Hillary Rodham Clinton during the 2016 presidential campaign contained many uses of gendered language. David McGuire, Abbi MacKenzie and Heather Kissack evaluate the use of first person singular pronouns, anger, swear words, cognitive language and tentative wording to develop an insight into how both candidates delivered important messages and framed their public […]

May 26th, 2017|2016 Presidential Election, Abbi MacKenzie, David McGuire, Democracy and culture, Heather Kissack|2 Comments|
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    Positive and inclusive language and imagery can help candidates win over voters in times of crisis.

Positive and inclusive language and imagery can help candidates win over voters in times of crisis.

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On the eve of the inauguration of Donald J. Trump as the 45th President of the United States of America, David McGuire, James Cunningham and Thomas Garavan look back at the historic 2008 campaign of Barack Hussein Obama and examine how he used speech imagery and inclusive language to portray a vision of a hopeful and positive future. By […]

January 17th, 2017|David McGuire, Elections and party politics across the US, James Cunningham, Thomas N. Garavan|1 Comment|
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