Popular posts this week
- Streetcars and light rail services serve different rider markets in American cities.
- Southern primaries, ‘monied nihilists’ in Michigan, and Nevada scraps Obamacare exchange – US state blog round up for 17 – 23 May
- New evidence suggests that going negative does not motivate political action any more than positive messaging
- Book Review: American Democracy: From Tocqueville to Town Halls to Twitter by Andrew J. Perrin
Hit-or-miss strategies may be the reason why products flop
Hit-or-miss strategies may be the reason why products flop
Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti.
My co-author Manoj Thomas (Johnson School of Management, Cornell University) and I were inspired to write Why People (Don’t) Buy: The GO and STOP Signals because of the hit-or-miss patterns of consumer-insight interventions that companies (as well as public policy entities) have been generating. This blog post, […]