GalleryThe paradox of wanting privacy but behaving as if it didn’t matter
Subjective factors significantly influence consumers’ behaviour regarding their privacy, write Idris Adjerid, Eyal Peer, and Alessandro Acquisti.
The increasingly sophisticated and ubiquitous technologies centred on collecting and using consumer data are keeping the public discussion over privacy at centre stage. An important point of contention in that the debate focuses on the sometimes surprising nature of individuals’ privacy choices, and […]
