Social media helps forge links with voters, but the ‘ground war’ remains much more important for election campaigns
The question of whether web 2.0 technologies work in ‘getting out the vote’ is one that remains the subject of some debate. Rachel Gibson outlines new research suggesting that while online has a role in reaching voters, traditional methods still remain powerfully persuasive. The arrival of email and the Internet – and more recently web 2.0 technologies – has provided political parties […]
