Mirya R Holman

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    When terrorism is in the headlines, voters shy away from female Democratic leaders.

When terrorism is in the headlines, voters shy away from female Democratic leaders.

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Republicans have had a better reputation on issues of security and foreign policy with voters compared to the Democrats. In new research, Mirya R. Holman, Jennifer L. Merolla, and Elizabeth J. Zechmeister find that this reputation has a gender dimension as well. Using a national online sample, they find that in times of apparent safety voters who hold these […]

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    Political candidates can successfully use targeted appeals to increase support from female voters.

Political candidates can successfully use targeted appeals to increase support from female voters.

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Recent presidential and congressional elections have featured growing appeals to specific groups, including women. But are these marketing techniques actually effective at persuading women voters? In new research using experiments which test how voters respond to such appeals, Mirya R Holman, Monica C Schneider and Kristin Pondel find that such identity-based targeting makes it more likely that both men […]

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