For an incumbent seeking re-election, focusing on their links to their district can often be enough to see off a challenger
In elections, those already in office – incumbents – tend to have a considerable advantage over a challenger. But how is this advantage shaped by how incumbents and their challengers campaign? In new research, James N. Druckman, Martin J. Kifer and Michael Parkin coded the content of US House and Senate candidates’ websites and find that while incumbents tend […]