Michael Franz

Political advertising is not polarizing the American public

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There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause. By combining survey and advertising data from US media markets, Travis N. Ridout, Erika Franklin Fowler, Michael Franz, and Ken […]

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    Fears that outside groups are hijacking election campaign agendas are unfounded.

Fears that outside groups are hijacking election campaign agendas are unfounded.

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Since the Supreme Court’s 2010 ruling on Citizens United v. FEC, the spending and influence of outside interests in US elections has ballooned. But which groups are spending on what, and does this spending actually change the issues focused on in campaigns? In new research, Michael Franz, Erika Franklin Fowler, and Travis Ridout examined televised political advertising from 2008, […]

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