Building our online personas: do we reinvent ourselves? Or stick with what we know?
Researchers create the notion of the baseline social media persona to help analyse social media behaviour – by Hilah Geva, Gal Oestreicher-Singer and Maytal Saar-Tsechansky.
More than 20 years ago, in a now-classic manifesto, Tom Peters announced to the world that branding was no longer the domain of companies alone: regular people must also become marketers for their own “brands” […]