After a lot of design and planning we are delighted to reveal the new and refreshing branding for LSE Catering outlets around campus.

We started out with an aim to ensure that each outlet had its own consistent identity with a clear and recognisable brand, while also looking to improve the standard of signage and communication with customers.

Our first priority was to create a logo and brand template for each outlet that would make them more recognisable to customers. This was supported by the implementation of new and improved local signage, window decals and point of sale stickers, with complementary additional marketing materials such as menu booklets and window displays.

At both LSE Garrick and George IV pub we have designed and are implementing a menu booklet to go onto each table for customers to use. In LSE Garrick this will list the various lunch and snack options as well as hot and cold drinks, while at George IV it serves as a drinks menu and wine list and showcases the lunch options available.

For window and wall displays we applied a variety of decals with the Plaza Cafe looking particularly impressive with its new logo and branding displayed clearly across the front windows.

Also, the Fourth Floor Restaurant now features a large wall decal showcasing the new logo as you enter the outlet.

Many new and branded price boards have been installed around campus with the smoothie board at the Mezzanine Cafe and the main price boards at LSE Garrick and the Fourth Floor Restaurant getting a special mention!

The project is still ongoing and some outlets are still waiting for some finishing touches before they are complete. However, please be sure to keep your eye out for the changes and have a look next time you’re nearby!

We would love to hear your feedback and comments on the new designs. For any feedback, feel free to contact Nathan Palmer (N.Palmer@lse.ac.uk). All feedback is gratefully received.